THE ORDERING FORCE

Two years ago, when I started The Ordering Force, I was absolutely certain that we’d succeed, and at the same time, I harbored fears in the back of my mind that by 2025, the whole thing would come crashing down. I dreaded having to find some way to spin the experience on my resume to find a job with whatever company would take me. Yet here we are; it’s 2025, and I can cautiously now say that The Ordering Force is not going anywhere. Since day 1, our only goal has been survival. We couldn’t think too hard about loftier goals without money. It’s kind of like Maslow’s Hierarchy; you don’t worry about self-actualization and love if you’re starving and homeless.

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Our primary focus for the past two years has been building a rock-solid foundation. I’m proud of what we’ve done. We’ve taken no loans or outside investment, yet we’ve easily exceeded engineering firms' average revenue per employee in the past year.

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In 2024 we won over 69 projects, including but not limited to:

• LL97 Compliance services at 80 (and counting) buildings throughout the five boroughs
• Parapet inspections at over 32 buildings throughout the five boroughs
• Structural Rehab Design work at multiple major Class B & C Buildings throughout Manhattan
• Support of Excavation & Demolition plans for the construction of a new Mosque in Staten Island
• Shoring Design & Implementation at a historic landmark building in the Greenwich Village neighborhood
• Structural Rehab work at multiple NYC Garages (as a result of LL126 initial observations)
• Structural Design of a 1000sqft Dunnage at a historic landmark building in the Greenwich Village Neighborhood
• Design of Steam System at a Housing Development in the Bronx
• MEP Design Sizing Airside equipment DHU, AHU, RTU, Recirculation Fans, Emergency Exhaust Fans, VAV terminal units Sizing Wet side equipment Plate Heat Exchangers, Pumps at a major EV Battery Plant

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While we were doing that, we:

• Received DBE Certification in New York State & New Jersey
• Became a registered NYC DOB Special Inspection Agency
• Received admission to the NYC Accelerator as an Approved Service Provider

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We did it by sticking to the fundamentals:

• Engineering Acumen & Know How (this also meant avoiding what we don't know)
• Fast Turn Around Times
• Constant Attentiveness & Availability to our clients
• Honesty in our dealings
• Fair Pricing.

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It ain’t sexy, but it works. So, what now?

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We’ve got a great foundation, solid relationships with clients who give us repeat work, and steady growth. Well, we’re obviously going to double down on what works and keep doing those things.

So, what's our big goal for 2025? Simple:

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Win our 1st Government Project

I'm grateful that all of our projects have been in the private sector. Tight budgets, limited resources, and brutal schedules have forged The Ordering Force in a Spartan environment. No fluff. On all of our jobs, you run lean or you're off the scene.  And I bring this up because I think it’s made us uniquely suited to our historic moment. In my first founder letter in back in 2023, I said:

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“The Construction/Engineering Industry is criminally inefficient & I mean this literally. When public project costs are overrun, the taxpayer foots the bill. There is no specific criminal to point the finger at. Instead, a cloud of malaise called "we've always done it this way," and the inertia it rains down on everyone. I have seen this inefficiency firsthand in my career, and I've also seen how technology increases efficiency in a way that cannot be ignored.….Over the last four years on multiple PANYNJ Megaprojects, I managed the workload of 3-5 people by automating portions of my job using VBA, one of the simplest programming languages in the world. Can you imagine what a seasoned Google engineer could do? Teams of 20 could shrink down to 1 or 2 people. Efficiency would skyrocket, and menial and aggravating tasks that aren't worth human energy would be automated. We all know this is coming. It is better we usher it in and guide it. This is our industry, and we understand how things work. The prospect of this is so exciting it is mind-numbing. Think about this, the advent of the elevator allowed builders to build skyscrapers; what will the advent of automation allow us to create? As the cost of Construction drops, will we build new tunnels relieving LA & NY of traffic? High-speed rails to start new towns easing the housing crisis? Maybe we'll aim lower. Maybe we automate pothole repair; it's time potholes exist only in the history books."​

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Isn't that perfectly aligned with the rising philosophy in government spending? In any case – we’ve been beating this drum now for the past 2 years, and we fully intend to take advantage of the moment.  A bootstrapped, competent, lean engineering firm with a vision sounds exactly like what’s needed on government projects today. Lucky for us, that’s exactly what our circumstances made us.

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2023 -  Foundation Started

2024  - Foundation Complete

2025 - Win our 1st Government Project

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I look forward to the founder letter in 2026 and recapping our successes on our first public project. Inshallah.

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